THE DORCHESTER HOTEL
BRANDING, WEB, DESIGN, ADS / SPRING 2022
Born out of A love for heritage and hospitality, The Dorchester is a modern take on a historic treasure. Inspired by the hotel’s glory days, The Dorchester is a dynamic addition to Hurontario Street and will catalyze the Collingwood hospitality scene.
With an ode to the first elevator in Collingwood, this brand combines history and elegance to create a sophisticated and regal identity. The elegant approach embodies class and professionalism allowing guests to feel confident and comfortable during their hotel stay. The elevator has been designed with an open door, creating a welcoming and inclusive feel.
The opulence of the brand captures the elegance of Hurontario Street, allowing The Dorchester to be at home within the commercial landscape. Overall this brand is romantic and refined, encouraging people to enjoy the finer things in life.
